Brazilians Among the Top AI Users in the World, Study Shows
Global survey reveals that over 9 in 10 Brazilians have used artificial intelligence in the last six months, above the global average
A recent international study on artificial intelligence (AI) usage found that Brazil is among the countries with the highest adoption of AI, with 92% of respondents reporting conscious use of AI in the last six months, exceeding the global average of 82%.
The research, called the AI Sentiment Index, surveyed more than 15,000 people across 15 countries and included Brazilians from various age groups and regions. The data show that AI is integrated into daily life in areas such as education, work, shopping, and public services, highlighting Brazil’s rapid digital transformation.
What the study reveals about AI use in Brazil
High rate of conscious use
According to the survey, 92% of Brazilians reported using AI tools consciously—for personal, educational, or professional purposes. This percentage surpasses the global average and places Brazil among the countries with the highest AI adoption.
The study highlights that AI adoption is not limited to entertainment. Many Brazilians use AI for:
- Education and learning
- Online shopping experiences
- Professional activities
- Public and financial services
- Health and wellness
This wide-ranging usage reflects how AI has become part of daily routines.
How Brazil compares globally
The survey compares AI adoption in Brazil with other countries and shows that Brazilians are ahead in many aspects:
- Global average for conscious AI use is 82%
- Countries like South Korea, China, UAE, and India lead the ranking, but Brazil is close behind
This demonstrates Brazil’s proactive role in the digital era, surpassing many developed markets in AI integration into personal and professional routines.
Main areas of AI use by Brazilians
Education and learning
AI is used by 81% of Brazilians for studying or acquiring new knowledge, above the global average. Applications include:
- Solving school or college questions
- Creating educational materials
- Supporting research projects
This shows AI’s role as a continuous learning tool.
Work and consumer activities
AI is also present in professional life, with 77% of respondents using it at work, and in shopping experiences (79%). These numbers show how AI makes tasks more efficient and intuitive.
Health, public services, and finance
Other sectors where AI is increasingly used include:
- Government and administrative services
- Healthcare and wellness
- Financial management
Although percentages are lower than education and work, these areas still exceed global averages, reflecting AI’s broad adoption.
Challenges and concerns
Despite high adoption, Brazilians express concerns about digital security and AI-related risks. About 70% of respondents reported being very concerned about AI system security incidents, higher than the global average.
Experts say this awareness is crucial for guiding public policy, cybersecurity investment, and digital education, ensuring AI is used ethically, safely, and positively.
Why this matters
The report shows that Brazil not only adopts advanced AI technologies actively, but is also prepared to manage the changes AI brings. Widespread and conscious use reflects societal adaptation and opens opportunities for progress in productivity, education, public services, and the digital economy.
Experts highlight the need for continued investment in digital infrastructure, professional training, and cybersecurity to keep pace with global innovation.
🔎 Main source: AI Sentiment Index study analyzing AI use by Brazilians and comparing it with other countries
UltimaBrasil Editorial Team
